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About Us

When we left Stanford a few years ago, starting a hair company was the furthest thing from our minds. On most days you'd find us holed up in our apartment making enterprise software or learning games for 6th graders.

But we're young. Restless. Life can get a little boring in Pembroke Pines, Florida. So one night after a riveting trip to the grocery, our minds went haywire and we thought: why not pull a full 180 and try to launch a beauty brand?

So that's what we did.

We hope that our products make you feel even more beautiful than you already are. And that the flyness of your afro stops people in their tracks.

Just enough to briefly halt traffic. Not enough to cause car accidents.

About Us

When we left Stanford a few years ago, starting a hair company was the furthest thing from our minds. On most days you'd find us holed up in our apartment making enterprise software or learning games for 6th graders.

But we're young. Restless. Life can get a little boring in Pembroke Pines, Florida. So one night after a riveting trip to the grocery, our minds went haywire and we thought: why not pull a full 180 and try to launch a beauty brand?

So that's what we did.

We hope that our products make you feel even more beautiful than you already are. And that the flyness of your afro stops people in their tracks.

Just enough to briefly halt traffic. Not enough to cause car accidents.