By: Lauren Valenti
Published: July 21, 2017
“It's a common misconception that all women of color grew up wishing they could trade in their afros for Disney princess hair,” says Waveney Antoine. “Many of us have adored our coils since birth.” Hence, when Antoine, 25, and her husband and business partner, Ruben, were looking for a new entrepreneurial challenge to follow their design startup success, they chose beauty. Identifying a gap in the luxury hair market for coily curl patterns, the Florida-based Stanford graduates switched gears to launch Koil Hair, a line of kinky wigs and extensions.
“It used to be that natural hair was only represented in slave movies and ‘before’ photos,” she says. “Now it's everywhere—on runways and red carpets; in magazines and movies—it’s aspirational.” The much-needed uptick in mainstream representation of the natural hair movement, ushered in by the likes of Solange, Willow Smith, and Lupita Nyong’o, has made the need for Antoine’s textured hairpieces more urgent and important than ever. And with Koil, she’s seeking to make editorial-worthy natural looks that much more accessible overall. As Antoine demonstrates in the video above, achieving a head-turning style needn’t require countless hours in the hair salon, or hundreds of dollars for that matter.
Read more and check out the video tutorial at vogue.com.